CHRISTIANSBURG, Va. (WDBJ) – Uptown Christiansburg purchasing heart, formally often known as the New River Valley Mall is celebrating its new look and model.
The purchasing heart’s working firm, RockStep Capital, wished to deliver all their properties below one identify, ‘Uptown’.
Joseph Kun, the Normal Supervisor of Uptown Christiansburg Buying Heart says the rebrand displays the modifications taking place within the retail sector.
Leaders consider the phrase ‘mall’ doesn’t replicate what the purchasing heart is now.
The final supervisor of Uptown Christiansburg says the brand new identify and look higher represents the brand new native companies and tenants inside.
“Clearly, pandemic— everyone knows, affected us in many various methods. And we’ve had a realignment of the retail sectors and every little thing. And mainly, that was type of RockStep Capital, which is our company– that was their approach of deciding to do the transformation and to rebrand this numbering all their name their properties below one identify, uptown to replicate this to replicate this transition in what’s occurring within the retail setting,” mentioned Joseph Kun the Normal Supervisor of Uptown Christiansburg Buying Heart.
The re-brand occurred throughout the pandemic, however the official kick-off is an opportunity for the purchasing heart to have fun with all its tenants and the group.
The purchasing heart will host a grand opening/re-branding celebration on March 1st. The celebration will function a radio distant with 105.3 The BEAR, a Balloon Drop with a number of giveaways, and a retailer highlight. An Uptown woman/man shall be entered to win a present bundle giveaway together with nice presents from Uptown Christiansburg retailers.
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