Printed: Sep. 23, 2022 at 4:30 PM EDT|Up to date: 36 minutes in the past
WASHINGTON and NEW YORK, Sept. 23, 2022 /PRNewswire/ — D.C. primarily based firm, Solace Sports activities and Leisure (“Solace”), has partnered with new Miami primarily based sports activities tech firm, JRZY, to supply its purchasers alternatives to create strategic model partnerships.
“We imagine in JRZY’s product, it is mission, and the individuals behind the platform,” stated Folasade Omogun, Solace co-founder and head of its sports activities division. “That is an unbelievable platform for our athlete purchasers to create their very own entrepreneurial alternatives.”
Along with the announcement of the partnership between Solace and JRZY, the 2 corporations additionally just lately reached a deal the place Solace shopper, Larry Moreno, will change into the primary NCAA student-athlete to signal an NIL cope with JRZY. St. Francis Brooklyn star guard, Moreno, gained nationwide consideration when a NY Publish article featured him and his skill to make basketball trick photographs. Since then, Moreno has amassed a fan base and has been featured on the Instagram accounts of ESPN’s Sports activities Heart, the Extra time, and FIBA. Moreno will be part of Formulation 3 Driver, Amna Al Qubasi; Olympic Boxer, Troy Isley; WNBA participant, Stephanie Watts, and KC Present Midfielder, Chardonnay Curran, as a JRZY branded athlete.
“Anytime you’ve got unbelievable athletes like Larry who’ve labored exhausting to construct their manufacturers, you wish to put them in positions to create strategic model partnerships that align with their core values,” stated Terence Davis, Solace co-founder and head of leisure. “JRZY’s platforms does simply that.”
Solace additionally just lately introduced Moreno’s NIL cope with New York primarily based shoe attire firm, SolePack. SolePack, as seen in Complicated, Males’s Well being, GQ, and the NBA Retailer, just lately introduced its partnership with Moreno and with Minnesota Timberwolves ahead, Taurean Prince.
“We’re enthusiastic about the entire partnerships that we’re constructing,” Omogun stated. “They’re all for the development of our purchasers’ manufacturers and careers.”
Solace is minority owned sports activities and leisure company primarily based in D.C.
JRZY is an EndeavorLAB sports activities tech firm created to offer athletes a platform to regulate how they market their manufacturers.
SolePack is a New York primarily based shoe attire firm that makes a speciality of creating ergonomic transport baggage for athletes’ sneakers.
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SOURCE Solace Sports activities and Leisure
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