Leisure Weekly Introduces Model Refresh Throughout Platforms
NEW EDITORIAL FEATURES AND ENHANCEMENTS TO DEBUT IN OCTOBER FALL TV PREVIEW ISSUE AND ONLINE
LOS ANGELES, Sept. 14, 2021
LOS ANGELES, Sept. 14, 2021 /PRNewswire/ — Leisure Weekly (EW) is introducing a model refresh throughout all platforms, it was introduced as we speak by Mary Margaret, Editor-in-Chief. Readers can count on an improved content material expertise, expanded franchises and enhanced editorial options, which can embody:
- A refreshed homepage (EW.com) and journal with new sections and experiences.
- An expanded Chilly Open that includes enterprise journalism concerning the business, plus new options like The Look, highlighting the perfect magnificence and trend moments in leisure, and beloved ones like The Location, a have a look at the locations middle stage in films, TV, books, and music.
- A brand new part known as The Shut Up, which is a vacation spot for in-depth tales throughout leisure and the business
- Intermission, a brand new everlasting dwelling for the Entertaining Weekly franchise and a food-fueled break of leisure impressed treats and ideas well-liked with readers and advertisers.
- Raves & Opinions will home the essential takes and curation EW is understood for, with renamed sections (Watch, Learn, Pay attention, Play) to mirror the methods through which individuals eat content material and the brand new issues they eat (digital collection, newsletters, podcasts, gaming).
- The return of the again web page column, now known as Finish Credit, will characteristic as we speak’s brightest voices on matters that matter.
- As a part of EW’s year-round, cross-platform protection of awards, The Awardist content material will likely be present in every problem, in a weekly devoted publication and an ongoing video collection and podcast. The content material will likely be personalized for the completely different milestones within the awards and consideration cycle.
Lots of the model enhancements are in response to analysis, information and suggestions from readers and companions. “We have labored onerous to offer individuals extra of what they love about Leisure Weekly,” mentioned Mary Margaret. “Because of know-how, the leisure panorama continues to shift and we’re excited to evolve together with it by giving our audiences new issues that delight, inform, and entertain.”
EW’s continued funding in print is accompanied by a digital model refresh, designed to deepen engagement with the model’s ever-expanding viewers. EW.com’s legacy franchises – What to Watch, The Awardist and Binge – will likely be featured up entrance and middle. These franchises elevated 180% common YoY throughout O&O, audio and social video. The model’s multi-channel development technique consists of new audio and video programming, and the launch of newsletters and imminent paid merchandise.
“EW has at all times sat on the distinctive intersection of superfans and business insiders. Our new investments throughout audio, video, publication and different platforms powers this wealthy legacy ahead for a brand new technology of fandoms,” mentioned Geneva S. Thomas, EW Digital Normal Supervisor. EW Digital Director Shana Naomi Krochmal continues: “I like if you love leisure – no matter or whoever that you just’re obsessive about, we would like you to seek out extra of it at EW and all over the place you already are. I actually consider what we do as want success for followers, the final word front-row seat to all of the methods we geek out attempting to carry you the perfect inside data.”
EW, the authority on leisure, continues to assist readers navigate what’s value their time whereas offering extra of the character, perception, enterprise and exclusives the model is understood for.
About Leisure Weekly
Leisure Weekly (EW) (www.ew.com) is your all-access cross to Hollywood’s most artistic minds and most fascinating stars. The journal was launched in 1990 and is America’s main client publication within the leisure class, with a assured circulation charge base of 1.5 million and a mixed viewers of virtually 28 million loyal, engaged followers. Every day, EW.com publishes a myriad of featured tales, information articles, TV-recaps, unique movies, movie evaluations and picture galleries. EW is the primary to find out about the perfect in leisure. With sharp perception, unparalleled entry and a trusted voice, EW retains readers plugged into popular culture. That is the place the thrill begins.
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SOURCE Leisure Weekly