Genda Will Rename Sega Arcade Facilities to GiGO

Genda introduced that it has renamed Genda Sega Leisure to Genda GiGO Leisure after buying 100% of the corporate shares. It additionally revealed plans to rename all present Sega arcade facilities to GiGO as nicely.

The corporate’s chairman Nao Kataoka defined on Twitter that GiGO is brief for “Get into the Gaming Oasis.” Sega’s arcade facilities in Ikebukuro, Akihabara, and Shinjuku would be the first ones to have their names modified. Different services throughout Japan will comply with afterward.

When Genda acquired a majority of Sega Leisure’s shares in December 2020, it solely obtained 85.1 p.c of the shares. At the moment, Sega owned 14.9 p.c, so it nonetheless had some say within the firm’s decision-making processes in 2021. For instance, Genda needed to retain Sega’s identify on arcade facilities and the Genda Sega Leisure firm.

The most recent announcement revealed that Genda bought the remaining shares owned by Sega. This implies Sega now not has a hand within the arcade facility administration firm, as Genda now totally owns it.

Regardless of the large identify change, GiGO will not be an unfamiliar identify for Japanese arcade followers. The identify appeared on the Sega Ikebukuro GiGO constructing that closed down in September 2021. When Genda opened a brand new arcade facility close by in October 2021, the corporate merely named it Sega Ikebukuro. Within the close to future, it is going to rename the ability to GiGO Ikebukuro.

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