Does newspaper maintain naming rights ‘in perpetuity’?

Town of Jacksonville has begun eradicating the Occasions-Union’s identify from elements of the downtown performing arts heart’s constructing and web site in its bid to resell the naming rights to the three-theater leisure venue christened the Occasions-Union Middle for the Performing Arts a quarter-century in the past. 

The newspaper, although, stated it nonetheless holds the naming rights to the middle and that town has no proper to resell them. 

The query that should be answered is whether or not these naming rights secured with a $3 million reward in 1994 had an expiration date, or whether or not they had been “in perpetuity.” 

That’s when The Occasions-Union, underneath then-owner, Augusta, Ga.-based Morris Communications, purchased the naming rights to the riverfront leisure advanced for what the newspaper’s present proprietor, its writer in 1994 and a prime metropolis official on the time say was “in perpetuity.” 

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