Chip and Joanna Gaines, who skyrocketed to fame on HGTV‘s “Fixer Higher” and now run a cable community, journal, vacationer attraction, and life-style firm, are fast-approaching a serious milestone of their work collectively: the twentieth anniversary of Magnolia, the large model that started off as a tiny store in Waco, Texas. On social media and in a brand new weblog publish, the couple shared their reflections on the upcoming anniversary.
Chip & Joanna Gaines Look Again on 20 Years in Enterprise
On January 26, 2023, the couple shared a video montage on Instagram of their journey constructing their model from the bottom up, from the 2003 opening of Joanna’s first store — Magnolia, now known as the Little Store on Bosque. Chip made the now-infamous metallic letter signal for Joanna and it nonetheless sits on the highest of the store.
When Joanna wanted extra time at residence to lift their 5 children, beginning with the start of firstborn Drake in 2005, the Gaines closed the store for a number of years however reopened it in 2014. They shortly outgrew that area, in line with their website, and relocated to the Gaines’ Silos property downtown in 2015, which has since turn into an enormous vacationer vacation spot in Waco.
The Gaines nonetheless wished to honor the origins of their wonderful success story, so in 2018, the unique retailer was renamed the Little Store on Bosque and reopened once more. Joanna mirrored on the shop in a June 2021 Instagram publish, simply earlier than the launch of their Magnolia cable community, which now airs new episodes of “Fixer Higher” and plenty of different life-style exhibits they star in or oversee.
She wrote, “By no means in one million years did I believe this little store we opened in 2003 known as Magnolia would someday have the phrase ‘community’ after it. I nonetheless can’t absolutely take all of it in, however I’m grateful for every part that led us up to now—each the small, easy moments and in addition the massive, thrilling and troublesome ones.”
After 10 years of slowly creating their life-style enterprise and attempting to make ends meet, the Gaines debuted on HGTV’s “Fixer Higher” and shortly grew to become superstars. In response to Insider, the primary season premiered in Might 2013 and by 2017, they had been making $30,000 per episode.
Of their newest Instagram publish about their upcoming anniversary, Chip wrote, “It’s onerous to imagine, however this October will mark 20 years of @magnolia.. it’s been fairly a trip (to say the least) however we wouldn’t commerce any of it for the world.”
Chip Gaines Displays on 20 Years of Magnolia in New Weblog Submit
In a brand new weblog publish on their website, Chip is sharing his reflections on almost 20 years in enterprise.
“Newly married and able to tackle the world, Jo had set her sights on a bit store on Bosque Boulevard in Waco,” he wrote. “We didn’t have a lot discovered in the best way of numbers and funds, however we believed in one another, and we believed in a dream to construct one thing that will matter—one thing that will be significant, not solely to us, however to our household and our group.”
Along with marveling that they’d grown from a household of two to seven over the previous twenty years, Chip additionally shared a number of the skilled highlights that stand out in his thoughts. He included a downpour on the day of the primary Silobration — the annual competition they maintain on the Silos that they became a vacationer attraction of outlets and eateries. He recalled an opportunity assembly with long-distance runner Gabriele Grunewald whose most cancers battle, which ended together with her 2019 demise, impressed him to create an annual marathon on the Silos. Chip additionally mentioned launching their journal and buying “an previous church, a dilapidated fortress, and a newspaper constructing” had been amongst his high moments of the final 20 years.
Chip’s highlights, he mentioned, had been all issues he and Joanna determined to do as a result of it felt proper and energizing, not simply because it seemed like a very good enterprise choice.
“For higher or worse, we’ve trusted our intestine instincts and held on to religion with a white-knuckled grip, trusting that regardless of how one thing could seem on the floor, there’s at all times magnificence ready to be revealed beneath,” he wrote.
After spending a lot of their first decade struggling to make ends meet, their companies started to take off with the launch of “Fixer Higher” and have thrived ever since. In November 2022, the couple appeared on the cowl of Selection journal’s “Way of life Leaders” concern, named the publication’s Entrepreneurs of the Yr.
Movie star Internet Value estimates the Gaines have a web price of $50 million, due to a wide range of income streams together with their cable community, companies like Magnolia Realty and Magnolia Houses, their Fireplace & Hand product line for Goal, quite a few outlets and eating places in Waco, bestselling books, and extra.
Warner Bros. Discovery chief David Zaslov informed Selection, “Chip and Jo have an enormous fan base, and that’s as a result of folks belief them and wish to spend time with them. They’re fantastic folks, and it has been extremely rewarding to see them obtain a lot success.”