Britt Music & Arts Festival, an annual performance festival in Jacksonville, has announced live music lineups for this summer. The Oregon Shakespeare Festival will be coming back, too, likely attracting an influx of out-of-town visitors.
Bob Hackett is the director of Travel Southern Oregon. He says that although outdoor and culinary tourism helped keep the region’s economy afloat through the pandemic, live events are a staple in the valley.
“We were able to invite visitors here to have a really good experience even through 2020 and that really helps sustain us going forward,” said Hackett. “To have the cultural sector